Market Research Questionnaire
This project had me designing a questionnaire for use in obtaining valuable market information regarding the implementation of a new product line. The questionnaire sought to identify a target market both in terms of demographics and geographic factors.
The creation of a relevant, comprehensive questionnaire is key when looking for more information with regards to a market’s big players, potential target segments, and sought-after product features. The document below gives a clear picture as to the scope and overall objective of the questionnaire as well as how the results can be used to make more effective decisions down the road.
You’ll find a link to view the document and questionnaire in full here.