Promotional Plan (Interwoven/Rhonda M. Fazio)
The project I am most proud of and which, in my opinion, best demonstrates my capabilities is the promotional plan I developed for a small business in my city. This project was a part of a Capstone course I took at the end of my senior year at UMASS Dartmouth.
New Bedford Harbor and Downtown, Interwoven’s primary market environment.
This project put my marketing plan development skills to the test as I was tasked with creating a comprehensive plan to spread brand awareness as well as community engagement. This involved not only incorporating relevant technologies such as social media, but also revolved around targeting key segments of the relevant markets within the area, both locals and tourists.
You’ll find a link to view the document in full here.